Vibe Marketing, is just another buzz word ?
The New Era of Marketing Moves Fast. Here’s How to Keep Up.
« Look for bonus Vibe marketing for Ecommerce Brands towards the end »
Friday, 8:03 a.m. I’m having my coffee and hear a Slack ping:
“Need a TikTok, email flow, and search campaign for the new mock-neck tee. We launch at noon.”
Two years ago, that would’ve triggered a gant chart—design briefs, copy docs, media plans, QA cycles. You know the drill.
But this time?
I opened my AI tools, fired a few prompts, reviewed the drafts to make sure they still sounded like us, ran around a few tools, tweaked the tone, and hit publish. Okay I agree it's easier said than done, but that's vibe marketing. That's the direction the world is headed.
So… What Is Vibe Marketing?
It’s the opposite of overthinking.
The name is inspired from a term called vibe coding. Andrej Karpathy (yeah, the ex-OpenAI/Tesla guy) talked about it first, how devs write the intent, and AI fills out the rest of the code.
Vibe marketing is about using AI to move fast while staying emotionally in sync with your audience. It’s all about focusing on the customers, end results and let AI do the execution.
Instead of getting stuck in drafts and decks, AI handles the work so you can focus on the creative energy behind the campaign. It’s about speed, it’s about capturing a feeling and turning it into something real, while it still matters.
Think of it like this:
You’ve got the vision → AI handles the execution.
You know the direction → AI fills in the blanks.
Like vibe coding, marketers are now doing vibe marketing.
You notice a trend → AI drafts the email, ad, PDP, or script
You tweak for tone → AI scales the variants, tests, and formats
You launch the whole thing in under an hour
And you’re not just shipping faster, you’re spending your energy in staying in sync with the world and audience.
Investor Greg Isenberg believes this shift will steam-press a $250B industry, with solo operators out-shipping agencies 5× faster on 20% of the budget. Forbes
How Some Brands Are Already Doing This
Heinz, Amazon and few others build some cool campaigns, they’re case studies in how brands spotted a moment, synced the energy, and used AI creatively. This is vibe marketing in the wild:
Heinz — Even AI Thinks We’re Ketchup
Okay, this one’s genius.
Heinz wanted to prove they’re the ketchup. Like, so iconic that even AI can’t imagine ketchup without thinking of them.
So what’d they do?
They typed prompts into DALL·E like “ketchup on the moon,” “renaissance ketchup,” and “ketchup in outer space.”
No branding. No logos.
But almost every image?
Looked unmistakably like Heinz.
They capitalized on it.
→ Turned the AI images into a full-blown campaign
→ Let fans generate and submit their own versions
→ Even printed some designs on actual bottles
Why it worked:
Everyone is curious, and everyone is tinkering with AI, and then talking about it on social media driving millions of views and attention, and that was a clear branding opportunity.
The whole campaign started with one instinct:
“What does AI think ketchup looks like?”
That prompt became the campaign.
Result: 15M+ organic impressions, 15% sales lift with $0 in media spend
Amazon Prime — Turning Pause Into Purchase
This one’s subtle but so smart, I would call it the Amazon way, making use of every opportunity and micro opportunity.
Amazon noticed something,
When you hit pause while watching a show, that moment has your full attention. It has been a dead space so far, but Amazon turned it into a shopping moment.
Here’s what they did:
→ Built AI that recognizes objects on-screen when a show is paused
→ Matched them with live products in Amazon’s catalog
→ Displayed a shoppable suggestion then and there—no interruption
You pause. —> You see that cool lamp or jacket. —>Add to Cart.
How to do Vibe Marketing (Without Overthinking It)
Alright, so you get the vibe. You don’t wait. You don’t over-plan. You just pick a moment—and move.
There are several ways: dig into your customer data, reviews, read reddit, see what's trending, go deep to come up with ideas that can vibe with your audience. Test faster. You never know you may come with that viral campaign which will change the game.
This brings us to the bonus,
Bonus: We made a custom GPT trained just for this. Just drop in your shop URL, and it will give you vibe campaign ideas, and create execution plan → ChatGPT -Ecommerce Vibe Marketing
Tools Worth Exploring (not sponsored)
You’ve got the ideas. Now let’s make them fly.
These tools will help you save time & vibe faster.
Erlin Ai - Build your brand tone, analyse customer sentiment, and optimize your PDPs to rank on ChatGPT, Perplexity, and AI-driven search.
AdCreative.ai - Generate high-performing image and video ads—complete with performance scores so you know what’s worth scaling.
Descript - Edit videos and voiceovers like a doc. Perfect for quick UGC edits, TikTok cuts, or turning ideas into launch-ready content.
SparkToro - See what your audience actually watches, reads, and follows—so your campaign taps into the right vibe.
That’s the Play
Vibe marketing isn’t about getting it perfect.
It’s about showing up with energy, and shipping before the moment passes.
So just pick one idea, build something quick, hit publish, and let it learn.
That’s how it starts.
Once you feel the rhythm, you won’t want to go back.
See you in two weeks.
—Sid
This Week in AI + Retail
Walmart rolls out generative AI assistants “Sparky” & “Wally” for consumers and merchants—using AI across everything from inventory to e-commerce interfaces. CEO Doug McMillon says this marks a major shift toward tech-powered retail.
H&M leans heavily on AI to modernize its stores—optimizing pricing, inventory, and marketing, as they streamline to about 4,200 locations globally.
Boohoo/PrettyLittleThing introduce AI-driven dynamic pricing, adjusting clothing prices in real time based on trends, demand, and competition.
TikTok updates its AI ad toolkit “Symphony”, enabling brands to create influencer-style campaigns using virtual avatars—cost-effective, scalable, and aiming to shift creators’ roles.