Inside Chubby Snacks' Sales Funnel
Chubby Snacks’ growth Strategy & Northbeam's Drives Data-Driven Decisions
Greetings,
And welcome to your weekly dose of growth insights!
As Meta rolls out new ad options for the holiday season, brands are getting smarter about how they advertise. These updates offer advertisers enhanced tools to optimize campaigns, improve targeting, and drive better results during the most crucial time of the year.
We’ll cover how to leverage these updates and take a closer look at how Chubby Snacks is applying a full-funnel marketing strategy to capitalize on these evolving opportunities. Their smart mix of paid and organic tactics, coupled with precise audience targeting, has helped them grow rapidly in a competitive market.
In this week's edition, we’ll cover:
Chubby Snacks' full-funnel strategy for scaling their brand and driving growth
Tool Spotlight: How advanced analytics are transforming eCommerce marketing
The latest eCommerce trends: Meta’s new ad tools, AI in eCommerce, and more!
Let’s dive in!
How Chubby Snacks Is Scaling with a Smart Full-Funnel Strategy
Chubby Snacks, a brand bringing a fresh spin to the classic PB&J, has been gaining traction fast. Competing with Smucker’s Uncrustables, they stand out with plant-based, low-sugar sandwiches aimed at health-conscious consumers. With $3.25 million raised in funding and available in 40+ states, including retailers like Whole Foods and Target, their growth has been remarkable
We took an in-depth look at their entire customer journey and mapped out their funnel to understand how they’re achieving this growth.
Funnel Breakdown
Top of Funnel (TOFU): Building Brand Awareness
Chubby Snacks drives awareness primarily through Instagram, TikTok and influencer partnerships, using engaging visuals to connect with their target audience. But how are they converting views into potential customers?Middle of Funnel (MOFU): Driving Consideration
Their website experience is optimized with clean navigation and detailed product pages, providing nutritional info and customer reviews to convert interest into consideration.Bottom of Funnel (BOFU): Converting Leads
A seamless checkout process with multiple payment options and a subscription model helps turn consideration into purchase. What small adjustments have made the biggest impact on their conversions?Post-Purchase Experience: Retaining Customers
Chubby Snacks has implemented personalized follow-up emails and a loyalty program to keep customers engaged and encourage repeat business.Advocacy: Turning Customers into Advocates
By incentivizing user-generated content and utilizing referral programs, Chubby Snacks turns satisfied customers into brand advocates who spread the word.
Want to learn how Chubby Snacks pulls this off and keeps scaling? We’ve got the full breakdown ready for you.
Click here to read more!
Tool Spotlight: Northbeam.io
Northbeam is an advanced data and analytics platform designed to provide eCommerce brands with a deeper understanding of their customer journey and marketing performance.
Why Northbeam?
Comprehensive Analytics: Northbeam gathers data from multiple channels (email, social media, paid ads, and more) to provide a holistic view of your marketing performance.
Customer Journey Mapping: Understand every touchpoint in the customer journey, from initial discovery to final purchase, allowing brands to refine their strategies for better results.
Attribution Models: Northbeam offers advanced attribution models to track the effectiveness of marketing campaigns, helping brands allocate resources to the highest-performing channels.
Real-Time Data: Access real-time insights to quickly adapt your campaigns and strategies based on current performance.
Data-Driven Decisions: Use Northbeam’s in-depth reports to inform marketing strategies, optimize budgets, and boost overall ROI.
Ecommerce news and trends
1. Meta Updates Ad Options for Holidays
Meta rolls out new ad options ahead of the holiday season, offering advertisers enhanced tools to optimize campaigns and drive better results during peak shopping periods.
2. Retail Shrinking Discounts
Retailers are offering fewer sale discounts and markdowns as consumer demand holds steady, signaling a shift in promotional strategies.
3. Google Updates Spam Policies
Google updates its spam policies to enhance content quality and combat misleading practices, reinforcing its commitment to a clean and secure search ecosystem.
4. AI Voice Tools Humanize E-Commerce
AI voice tools from Meta and OpenAI are bringing a human touch to e-commerce, offering personalized shopping experiences through advanced technology.
5. Shopper Distrust Shapes E-Commerce
New data reveals growing shopper distrust in online retail, impacting consumer behavior and shaping the future of e-commerce strategies.
That’s a wrap for this week! From Chubby Snacks' smart full-funnel strategy to Northbeam's powerful analytics, I hope today’s insights will help you take your brand to the next level.
Feel like there’s room for improvement in your own funnel? I’m offering a free SEO/CRO strategy call for subscribers to help you uncover missed opportunities and boost your conversions.
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Here's to your success,
Sid
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