How MOSH Became a $10M Brand
How MOSH Became a $10M Brand
Greetings,
And welcome to your weekly dose of growth insights!
The most important time for BFCM success is here, and October is the critical 30-day stretch that can make or break your results. Why?
67% of November BFCM conversions come from October clicks
49% of December conversions originate from October clicks
Those early clicks are setting the stage for holiday success. If you're not optimizing your strategies now, you're missing out on prime opportunities to convert shoppers before the frenzy begins.
Whether it's dialing in your product pages, launching early campaigns, or crafting high-converting emails, October is where it all starts.
Want to make the most of your BFCM season? I’m offering a free SEO/CRO strategy call exclusively for subscribers, Book and learn how to optimize your conversions before the holiday rush hits.
👉 Book your free CRO strategy call here
In this week's edition, we’ll cover:
How MOSH built a $10M brand through personal branding, smart subscriptions, and SEO
Okendo Tool Spotlight: Boost conversions with customer reviews and UGC
Ecommerce news & trends: Adobe’s holiday forecast, Meta’s ad tool updates, and more!
Let’s dive in!
What’s in a MOSH Bar?
Sure, MOSH bars pack 13g of protein and brain-boosting goodies like Cognizin® and Lion’s Mane, but what’s really packed into this brain brand’s strategy? It’s as thoughtfully crafted as their bars, with each move designed to fuel their rapid growth. Much like their snacks, their growth formula is simple yet effective. And this has helped them generate nearly $10 million in direct-to-consumer sales since launch.
Take a look at this emailer (below) and notice how MOSH blends brainy benefits with a clear, clean design. No clutter, just a punchy message—kind of like how they approach their growth strategy.
Now let’s break down their recipe for success in bite-sized chunks:
1. Personal Branding: Celebrity + Purpose = Instant Credibility
Patrick Schwarzenegger didn’t just bring his name to MOSH—he brought his mom. With Maria Shriver’s Alzheimer’s advocacy at the heart of the brand, MOSH instantly became more than just another protein bar. It’s brain fuel with a cause, and this authenticity has drawn in a loyal audience.
2. Subscription Success: More Than 20% Off
MOSH made the subscription model irresistible. 32% of their sales come from subscriptions thanks to perks like 20% off, free shipping, and early access to new flavors. Because let's face it, brain health isn’t a one-time fix, and MOSH keeps their customers snacking (and subscribing) for the long haul.
3. A Big SEO Boost: 540% Growth in Ranking Keywords
That’s right—MOSH isn't just a snack brand, it's an SEO machine. With a 540% increase in keyword rankings, they’ve managed to grab the attention of the health-conscious crowd online. Their blog alone drives 80% of their organic traffic, keeping them top-of-mind (and top-of-search).
4. $3M Seeding Round to Fuel the Fire
It’s not just brains they’re fueling; it’s their business too. MOSH raised $3M in their latest seeding round, setting them up for even more growth. Expect them to be popping up on even more shelves—and feeds—very soon.
Want to know more about how MOSH is shaking up the snack industry? We’ve got all the details in the full case study.
Click here to read the full breakdown on their subscription model, SEO strategy, and how they’re leveraging their founders' star power to win big.
Tool Spotlight: Okendo.co
Okendo is a powerful customer review and user-generated content (UGC) platform designed to help eCommerce brands collect, showcase, and leverage customer reviews. By building trust through authentic customer feedback, Okendo enables businesses to enhance their brand credibility and drive higher conversions.
Why Okendo?
Customer Reviews: Collect and display product reviews, ratings, and customer photos to boost social proof and build trust with potential buyers.
Customization: Customize the review display with options for star ratings, product attributes, and user-generated photos, allowing brands to highlight specific product features.
Incentivized Reviews: Encourage customers to leave reviews by offering rewards like discounts or loyalty points.
Seamless Integration: Okendo integrates with platforms like Shopify and Klaviyo, making it easy to implement review requests, manage reviews, and sync data across systems.
Advanced Analytics: Track review performance and customer insights to optimize marketing efforts and improve product offerings.
Ecommerce news and trends
1. Adobe Forecasts $240.8B in Holiday E-Commerce
Adobe predicts holiday e-commerce sales in November and December will grow by over 8%, reaching $240.8 billion, up from $221.8 billion in 2023.
2. EU E-Commerce Insights
Foxintelligence’s report shows a 6% growth in e-commerce value across the EU in August 2024, highlighting key consumer trends.
3. Meta Updates Business Tools
Meta announces updates to its business tools, impacting advertisers by enhancing ad management and streamlining campaign insights.
4. PayPal Partners with Shopify
PayPal teams up with Shopify to offer more seamless payment solutions for U.S. merchants, expanding their reach in e-commerce payments.
5. Amazon Leverages AI for Faster Deliveries
Amazon is using generative AI to drive more same-day deliveries, improving logistics and customer satisfaction through advanced technology.
That’s a wrap for this week! Whether it’s MOSH’s subscription success or how they’ve scaled with SEO and smart funding, I hope you found some actionable takeaways to fuel your own brand’s growth.
As a thank you for reading till the end, here’s the resource for today:
Effective Cross-Selling Tactics for Ecommerce to Boost AOV
This comprehensive guide outlines effective wayS to boost average order value (AOV) and increase overall sales.
I am also looking forward to hearing your thoughts and stories—feel free to share via this quick Google Form
Here's to your success,
Sid
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