BPN's Growth Strategy & Grin’s Influencer Power
BPN's Growth Strategy & Grin’s Influencer Power
Greetings,
And welcome to your weekly dose of growth insights!
What does it take to turn a small $20K loan into a $50M empire?
For Nick Bare, founder of Bare Performance Nutrition, the answer lies in transparency.
"One of our competitive advantages was documenting everything—moving warehouses, creating products, packing orders. It’s what built trust with our customers," Nick said.
While BPN found their answer in transparency, many brands struggle to understand why their growth has stalled. The truth is, 90% of the time, the answer lies in the untapped potential within their SEO or CRO strategy—areas often overlooked but critical for scaling.
If you and your brand feel like you’re stuck, there’s likely room for improvement in areas you’re not optimizing effectively. But the good news? We can fix it.
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This week, we explore how BPN’s behind-the-scenes approach became their secret weapon in building lifelong fans.
And, we’ll cover:
Bare Performance Nutrition’s community and content strategy that led to their explosive growth
Grin.co: An influencer marketing tool that helps brands manage and scale partnerships
Ecommerce news and resource: From Roblox & Shopify's metaverse commerce to the growth of DTC pet food brands
Now, let's dive into BPN's strategies:
Bare Performance Nutrition: How does a $20k loan turn into a $50 million brand?
BPN’s secret to success isn’t just selling supplements. It’s about creating a lifestyle that customers live by. Through a media funnel, community-driven events, and transparent marketing, BPN has built lifelong fans and scaled into a $50M empire.
Here’s a peek into how they did it:
Media-Driven Funnel: From Instagram Scrolls to Lifelong Fans
BPN doesn’t just sell supplements—they craft stories. Their media funnel pulls you from short-form content on Instagram and TikTok into longer, more immersive experiences like their YouTube series, including Day in the Life and Stay Hybrid. Once you’re hooked, you’re drawn into real-world events like the "Go One More" marathon—building lifelong loyalty.
$50M in annual revenue from content that speaks to real customers’ journeys.
YouTube presence with over 1.1M subscribers fueling mid-funnel engagement.
In-person events like marathons bring the community together, creating forever customers.
No Discounts? No Problem.
BPN’s SMS strategy is a game-changer. While other brands rely on discounts, BPN focuses on building culture-first SMS campaigns that resonate with their audience’s goals. This strategy has pulled in $1 million in SMS revenue in just four months with an 81.6% retention rate. Their secret? No heavy discounts—just engaging content.
Transparency Equals Trust
Customers trust what they can see. BPN’s behind-the-scenes content, from product manufacturing to shipping operations, makes their customers feel part of the process. It’s a level of transparency that turns trust into long-term retention.
Real-time documentation of everything from product creation to brand milestones on Nick Bare’s YouTube channel.
3,500+ average likes per post on Instagram as users interact with BPN’s genuine content.
Want more? Read the full case study here to dive into the exact steps BPN took to build community engagement, trust, and revenue—without ever relying on discounts.
Tool Spotlight: Grin.co
Grin is a top influencer marketing platform that helps brands like BPN manage, track, and grow their influencer partnerships. It simplifies the process of discovering, managing, and nurturing influencer relationships, giving businesses the tools to scale their marketing with authentic collaborations.
Why Grin?
Influencer Discovery: Find ideal influencers based on niche, audience demographics, and engagement metrics to align with your brand’s goals.
Relationship Management: Acts as a CRM for influencer marketing, centralizing communication and tasks for seamless management.
Campaign Management: Easily set up, track, and measure campaigns with real-time analytics on influencer performance and ROI.
Content Tracking: Automatically collect influencer-created content for repurposing across your channels.
Authenticity: Focus on building genuine influencer relationships, prioritizing organic engagement over transactional campaigns.
Ecommerce news and trends
1. Roblox & Shopify Expand Metaverse Commerce
Shopify sellers can now offer physical product purchases in the metaverse through Roblox, bridging digital and physical retail experiences.
2. DTC Pet Food Market Grows
The direct-to-consumer pet food market is rising as brands tap into consumer demand for premium and tailored pet food products.
3. Temu Becomes World’s No. 2 E-Commerce Site
Temu now ranks as the second-largest e-commerce site globally, outpacing major competitors and reshaping the online retail landscape.
4. Amazon Launches Export Central
Amazon introduces Export Central, allowing sellers to export products to 39 European countries with just three clicks, simplifying global commerce.
5. TikTok’s Role in 2024 Election
Tapping into its vast reach and influence, TikTok may emerge as a key platform in shaping political discussions and voter engagement for the 2024 election.
That’s a wrap for this week! From BPN’s community-driven growth strategies to how Grin simplifies influencer marketing, I hope today’s insights help you take your business to new heights.
As a thank you for reading till the end, here’s the resource for today:
The Ultimate Guide to E-Commerce Product Launches
This comprehensive guide outlines strategies for successfully launching e-commerce products, with personal advices from industry experts.
Looking forward to hearing your thoughts and stories—feel free to share via this quick Google Form
Here's to your success,
Sid
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