Baboon to the Moon’s Retention Secrets & Attentive's SMS Power
Baboon to the Moon’s Retention Secrets & Attentive's SMS Power
Greetings,
Welcome back to 3-Min DTCcoffee!
According to Baboon to the Moon’s retention and growth manager:
"My biggest piece of advice is to listen to your customers. Every message, every email reply, every piece of feedback is gold."
In today's newsletter, we'll unpack how Baboon to the Moon used this golden insight to build a community of loyal customers and skyrocket their LTV—without relying on discounts.
And also, I have a resource for you at the end as a thank-you for sticking with me for the whole time :)
Today, we’ll cover:
Baboon to the Moon’s retention strategy and LTV growth
Attentive: SMS marketing tool driving personalized engagement
Ecommerce news and resources: Holiday landing page strategies, Shopify’s new partner, and more
Now, let's dive into Baboon to the Moon's retention playbook!
How Baboon to the Moon Mastered Customer Retention and Skyrocketed LTV
In the world of DTC, 98% of visitors to an online store never end up buying. But Baboon to the Moon knows that real growth comes from focusing on those who already believe in the brand.
Baboon to the Moon's brilliant approach to customer retention drove their impressive $2.5 million in annual revenue.
Here’s a peek at their playbook:
Cross-Selling Magic: One duffel isn’t enough. After buying the classic travel bag, customers keep coming back for matching day bags, pouches, and fresh seasonal colors.
TikTok Engagement: Authenticity sells. Their relatable, unscripted videos—including one viral tutorial—drove waves of traffic to their site and strengthened customer loyalty.
Pop-Ups Without Discounts: Forget discounts. B2TM uses pop-ups for giveaways and early access, growing their email list while keeping their premium image intact.
Hyper-Personalized Emails: By sending segmented, behavior-based emails, they build deeper connections, achieving higher open and click rates while nurturing lasting relationships.
With $9.3 million raised across five funding rounds (the latest in February 2022, raising $3.51 million), B2TM has transformed automation, social proof, and seamless brand experiences into a retention powerhouse.
👉 Want the full breakdown? Read the full case study here to discover how they’ve built a loyal community, increased LTV, and grown revenue—without relying on discounts or quick fixes.
Tool Spotlight: Attentive.com
Attentive is a leading SMS marketing platform designed to help eCommerce businesses engage their customers with personalized, real-time messaging. By focusing on the power of text messaging, Attentive allows brands to connect with their audiences in a direct and meaningful way, driving sales, engagement, and customer loyalty.
Why Attentive?
Personalized Messaging at Scale: Attentive allows you to send personalized text messages to customers based on their behavior, preferences, and purchase history, ensuring that your communications are relevant and timely.
High Conversion Rates: With open rates significantly higher than email, SMS marketing through Attentive helps you capture more attention, leading to higher engagement and increased conversions.
Automated Campaigns: Attentive automates the process of sending targeted messages for product launches, promotions, and abandoned cart reminders, reducing manual work and enhancing campaign efficiency.
List Growth Tools: Easily grow your SMS subscriber list with tools like mobile pop-ups and sign-up forms, enabling you to build a direct and valuable communication channel with your audience.
Attentive empowers businesses to engage with customers in a way that feels personal, direct, and effective, making it a must-have tool for driving sales and customer retention through SMS marketing.
Ecommerce news and trends
1. Advertisers Flee X Amid Musk Controversy
A new survey reveals a significant exodus of advertisers from platform X (formerly Twitter) as concerns over Elon Musk’s management style continue to grow.
2. Holiday Landing Page Optimization
Know how to optimize your landing page for the holiday season with proven strategies and inspiration from successful e-commerce brands.
3. Shopify Partners with Roblox
Shopify becomes Roblox’s first platform commerce partner, creating new opportunities for sellers to reach audiences in the virtual gaming world.
4. TikTok Brand Videos Fail to Engage
A study finds that 8 out of 10 TikTok videos created by brands fail to capture attention, emphasizing the need for more engaging content strategies.
5. Nike Launches Marathon Campaign
Nike kicks off a new ad campaign tailored for marathon season, aiming to compete with rising brands like Hoka in the running gear market.
That’s a wrap for this week. From Baboon to the Moon’s retention strategies to leveraging Attentive for personalized engagement, I hope today’s insights help you take your growth to the next level.
As promised, here’s the resource for your inspiration: a landing page compilation featuring successful DTC conversions from last holiday season. Use it to fuel your next campaign and optimize for even better results this year!
And as always, I’d love to hear from you! Share your thoughts or let me know what you want to see in future newsletters via this quick Google Form
Looking forward to your feedback and stories!
Here's to your success,
Sid
P.S. Enjoyed this edition? Spread the love! Forward this email to a fellow e-commerce enthusiast. The more we grow, the more value we can pack into these 3 minutes weekly.